Y O U T U B E A R R E L S
for Arrels Fundació
The most boring viral video in the world.
¿How to rise funds that could stay as far as possible from this overpopulated and competitive field where most NGOs play?
The solution is a combination of two aspects of youtube advertising system. On the one side, advertisers who pay for keywords and on the other side, youtubers who get paid for views on the content they create.
ROLE
Creative Team
AGENCY
The Cyranos McCann
YEAR
2015
CLIENT
Arrels Fundació