L I E S   Y O U R
M O T H E R   T E L L S

for AXE

Because your mother loves you a lot but also exaggerates a little.

For years we have been led to believe we were the most handsome, the smartest, the funniest, the most elegant, that we were perfect. Our mothers have fed the myth that we, their children,  are the ideal man... but are they telling the truth?


Creative Team

LOLA MullenLowe