Y O U T U B E   A R R E L S

for Arrels Fundació
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The most boring viral video in the world.

¿How to rise funds that could stay as far as possible from this overpopulated and competitive field where most NGOs play?

The solution is a combination of two aspects of youtube advertising system. On the one side, advertisers who pay for keywords and on the other side, youtubers who get paid for views on the content they create.

 

ROLE
Creative Team

AGENCY
The Cyranos McCann

CLIENT
Arrels Fundació

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