C O K E   T W E E T
M A C H I N E

for Coca - Cola
imac-tm_2imac-tm_2

The first vending that follows you on Twitter.

Faced with the challenge of spreading optimism, rather than running a traditional campaign with optimistic messages, we decided to make people themselves into spreaders of optimism through their Twitter accounts. One of the most contagious tools currently in existence. The strategy is simple: one positive tweet, a discount on your Coca-Cola. No hashtags, no advance campaigns, no sponsored trending topics. We decided to rely on the power of contagious optimism.

 

ROLE
Creative Team

AGENCY
The Cyranos McCann

CLIENT
Coca - Cola

BOARD_TWEET MACHINEBOARD_TWEET MACHINE
tm-collage-22tm-collage-22