C O K E T W E E T
M A C H I N E
for Coca - Cola
The first vending that follows you on Twitter.
Faced with the challenge of spreading optimism, rather than running a traditional campaign with optimistic messages, we decided to make people themselves into spreaders of optimism through their Twitter accounts. One of the most contagious tools currently in existence. The strategy is simple: one positive tweet, a discount on your Coca-Cola. No hashtags, no advance campaigns, no sponsored trending topics. We decided to rely on the power of contagious optimism.